Pay per click goes mobile...
Mobile advertising is a new huge opportunity for all ppc advertising companies. The numbers speak from themselves. Mobile advertising industry approached $1 billion in global revenue for 2007 and attracting attention from top brands and advertising agencies. Estimates for the value of the mobile advertising market vary from $2billion - $13.8 billion by 2011. Delivering highly relevant, contextualised advertising will be a critical factor for achieving success in mobile advertising. Leading companies like Google, Yahoo, MSN are developing technologies that will maximize advertiser's exposure and at the same time minimize costs while achieving maximum ROI.
Except of the traditional pay per click technologies new products like pay per call will be widely used. Click Fraud and other fraud techniques will get to minimum and the ppc advertising will get more effective. Prospects now, wont click, they will just call so the results will be immediate and more accurate to advertisers.
Matt Hough, Founder and CEO of Advtise.com (http://www.advtise.com), a leading pay per click company says: " Mobile advertising is the next promising opportunity to all pay per click companies. This will make the market wider and new players will join. Advtise.com is carefully examining this next "ppc wave". Though the market needs more time to accept and absorb this new trend."
Posted in articles, pay per click article, pay per click trends |