At 134 million in 2006, China already has the world's second-largest Internet population. And, coupled with the fact that its online population is growing at 30% a year, the country will soon overtake the US to have the most online users in the world. Read the rest of this entry »

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Mobile advertising is a new huge opportunity for all ppc advertising companies. The numbers speak from themselves. Mobile advertising industry approached $1 billion in global revenue for 2007 and attracting attention from top brands and advertising agencies. Estimates for the value of the mobile advertising market vary from $2billion - $13.8 billion by 2011. Delivering highly relevant, contextualised advertising will be a critical factor for achieving success in mobile advertising. Read the rest of this entry »

Click fraud is a serious concern among search engines and advertisers and is a serious threat to the multi-billion pay per click industry. Most search engines can identify click fraud and then they don't charge the advertiser for the fraudulent clicks. However, people or whole businesses that are conducting click fraud are using move advanced technologies that can bypass these systems.Big PPC players can detect those threats, but a large percentage of fraudulent clicks are bypassing their anti-fraud technologies. Read the rest of this entry »