search engines as sure as you should never stop marketing. The more competitive a keyword, the more important inbound links are for achieving success. Competitors will never stop increasing their links. So either continue link building or get beaten. Here’s the why and how of it.
There are always new keywords and niches to find
The universe of all searches in any market is vast and you could probably never find all the keywords and niches to be found.
New niches and keywords emerge all the time as, for example, new products and new ideas become popular.
Priorities will change
Your SEO strategy should prioritize the most lucrative of all the markets and niches you are interested in. These priorities will change, along with the varying degrees of success of your SEO, the changing buying patterns of your target customers, and your stock levels and product ranges.
Some ways to stay ahead of your competition with permanent SEO
Set up your favorite feed reader to show you all stories containing your most important seed keywords. If you see anything interesting, write a quick article about it. As an amalgamator of the best and most interesting news you’ll be providing a service to your readers.
Always have Wordtracker open and enter any relevant words to find more keywords to use in your copy. Just as important as the pages you write are the categories you allocate your pages to. Those category pages will become filled with lots of relevant articles and will be a treasure trove for those interested in the subjects. If you see anything worth a more detailed article, write it and optimize it.
Look for news about product launches and future events, shows and competitions. Find the keywords in those stories, put them into Wordtracker, create content ready for the searches before they happen, and make sure that that content contains other keywords that will be used with them.
Personalities can become popular overnight, but if you’ve spotted that young talent in an earlier news story you can have a page ready for the searches that will follow their time in the limelight.
Once a week revisit your main niche’s seed words, put them in Wordtracker and check out not just if you’ve missed anything, but if the relative importance of your usual suspects has changed. Edit your site content accordingly. Each time you do a Wordtracker search you aren’t just finding keywords to use in your article, you’re staying in touch with the zeitgeist of your industry and its niches.
You’ll see new phrases emerge and get popular - write content for them and get to the top before your competitors do.Tags: keyword, marketing, niches, search engine optimization, search engines, seo, seo strategy, seo technology, seo tools, target customers
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