Articles tagged with: mobile phones
What Do Shoppers Research on the Web?
A growing body of market research shows the rising impact of Internet research on store spending. Many consumers prefer to shop for high-touch and expensive products in stores where they can feel items and talk in person with a sales associate.
A growing body of market research shows the rising impact of Internet research on store spending. Many consumers prefer to shop for high-touch and expensive products in stores where they can feel items and talk in person with a sales associate.
Mobile Marketing: SMS vs Voice
The average U.S. mobile phone subscriber now sends and receives more text messages than voice calls, finds Nielsen Mobile in recent research, with a typical U.S. teen sending and receiving over 1,700 text messages every ...
The average U.S. mobile phone subscriber now sends and receives more text messages than voice calls, finds Nielsen Mobile in recent research, with a typical U.S. teen sending and receiving over 1,700 text messages every ...
Doing Marketing to a new generation
Typically aged between 13 and 29, Millennials are a truly digital generation. They are, perhaps, the most technically literate generation to date and one that barely knows a world without email, texting and the Internet. ...
Are Mobile ads the best ads?
Mobile advertising response rates are more likely to rise if an incentive is offered, according to a recent report from ABI Research, and real-world coupons and discounts are most popular.Mobile marketing is, by its very ...
Mobile Payment Market on the rise
new studies suggest that mobiles will soon become wallets and keys, solving the decision of which to carry. The technology is already available and it’s up to businesses and infrastructure organizations to aid deployment. A ...
Mobile Advertising success depends on Text Message promotion
Text message promotions are the most successful mobile marketing campaigns, found the Direct Marketing Association in its first ever quantitative research into the medium. It’s good to talk, but the second most popular activity on ...
China's internet mobile growth
According to industry reports, in five years, more than 30% of mobile phone subscribers in China will be reading books and newspapers through their phones. The combination of greater 3G adoption and a marked increase ...
Microsoft buys Mobile Software Maker Mobicomp
Microsoft on Thursday announced plans to buy MobiComp, a Portuguese company that makes software for the mobile world, including mobile posting to Web sites such as Facebook.
Microsoft hopes the acquisition will further its mobile ambitions, ...
Young Adults Influenced by Mobile Ads
Only 6.9% of adults surveyed said that video on mobile phones influenced them to purchase electronics
Social Networks Big Bang
Roughly 11 million UK Internet users visited online social network sites regularly in 2007. And the market is booming—60% of respondents to an early-2008 survey said they had created a social network profile, up from ...
Spam Moves to Cellphones and Gets More Invasive
If you thought spam on your computer was a bother, brace yourself: spammers want to find you on your cellphone.
