Articles tagged with: marketers
Yahoo adds geo-targeting capabilities finally
Geo-targeting for Yahoo advertisers has been launched this week. The new tool will enable search advertising marketers to fine tune campaigns and create more relevant ad clicks by selecting specific target locations.
Geo-targeting for Yahoo advertisers has been launched this week. The new tool will enable search advertising marketers to fine tune campaigns and create more relevant ad clicks by selecting specific target locations.
Google earnings: Report
Google just released third quarter earnings. It reported revenues of $5.4 billion (about $4 billion after traffic acquisition costs are taken out, which is what Wall Street looks at) and profits of $1.3 billion. The $4 billion in revenues is right around what investors were expecting, and non-GAAP net income of $4.92 a share was well above the $4.79 consensus. Better control over costs contributed significantly to the upside surprise.
Google just released third quarter earnings. It reported revenues of $5.4 billion (about $4 billion after traffic acquisition costs are taken out, which is what Wall Street looks at) and profits of $1.3 billion. The $4 billion in revenues is right around what investors were expecting, and non-GAAP net income of $4.92 a share was well above the $4.79 consensus. Better control over costs contributed significantly to the upside surprise.
Internet marketing: British Budgets go online
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Pay Per Click Advertising: Important Growth
Pay per click advertising (PPC) and search engine optimisation (SEO) will see growth this year and in 2009, according to a report by an investment bank.
Jefferies & Company has had to revise its forecast report ...
Pay per click advertising (PPC) and search engine optimisation (SEO) will see growth this year and in 2009, according to a report by an investment bank.
Jefferies & Company has had to revise its forecast report ...
YouTube Insight service: Are your video ads Hot?
If you are using YouTube Insight to monitor where, when and why your online videos are popular, you will now also be able to determine second-by-second audience figures using Hot Spots.
"Hot Spots plays a video ...
If you are using YouTube Insight to monitor where, when and why your online videos are popular, you will now also be able to determine second-by-second audience figures using Hot Spots.
"Hot Spots plays a video ...
Mobile Local Advertising Targeting by Nokia
If you think local advertising on mobiles is still a year or so away, think again. Nokia has launched a new metro targeting application which allows marketers to target ads specifically to 10 major cities ...
If you think local advertising on mobiles is still a year or so away, think again. Nokia has launched a new metro targeting application which allows marketers to target ads specifically to 10 major cities ...
Facebook Applications: More Brands getting social
As brands continue to use the Facebook Application Platform as a way to deeply engage Facebook users, agencies and marketers are increasingly looking for case studies on ways applications can deliver for their clients. Some ...
As brands continue to use the Facebook Application Platform as a way to deeply engage Facebook users, agencies and marketers are increasingly looking for case studies on ways applications can deliver for their clients. Some ...
Mobile Marketing: SMS vs Voice
The average U.S. mobile phone subscriber now sends and receives more text messages than voice calls, finds Nielsen Mobile in recent research, with a typical U.S. teen sending and receiving over 1,700 text messages every ...
The average U.S. mobile phone subscriber now sends and receives more text messages than voice calls, finds Nielsen Mobile in recent research, with a typical U.S. teen sending and receiving over 1,700 text messages every ...
Search Monopoly: Why we can't afford it
Yahoo (YHOO) and Google (GOOG) aren’t holding anything back in their effort to win our hearts minds in the search marketing war. Or rather, Yahoo’s surrender in that war as they prepare to include Google ...
Yahoo (YHOO) and Google (GOOG) aren’t holding anything back in their effort to win our hearts minds in the search marketing war. Or rather, Yahoo’s surrender in that war as they prepare to include Google ...
U.S. Internet advertising spend up 8%
U.S. Internet display advertising expenditure rose by 8% during the first half of 2008, the second largest growth category year on year. National syndicated television increased 10.2%.
But, overall U.S. ad spending for the first half ...
U.S. Internet display advertising expenditure rose by 8% during the first half of 2008, the second largest growth category year on year. National syndicated television increased 10.2%.
But, overall U.S. ad spending for the first half ...
MySpace launches ad platform
Controlling your social network advertising may get simpler with the addition of MySpace's self-service ad platform, launched in public beta this week. The platform is available for use by individuals and companies to promote themselves ...
Controlling your social network advertising may get simpler with the addition of MySpace's self-service ad platform, launched in public beta this week. The platform is available for use by individuals and companies to promote themselves ...
Social Networks: Trends
Facebook talks a lot about the "social graph." It is basically the network of connections between people, which changes and is amplified based on contributions that various people make to the network.
The social graph matters ...
Facebook talks a lot about the "social graph." It is basically the network of connections between people, which changes and is amplified based on contributions that various people make to the network.
The social graph matters ... 
