Articles tagged with: interactive advertising bureau
Online Ad Spending Will Keep Growing
eMarketer saw online advertising growing from $24.5 billion in 2008 to $28.5 billion in 2009. eMarketer benchmarks its online ad spending projections against quarterly reports by the Interactive Advertising Bureau (IAB), which uses PricewaterhouseCoopers (PwC) ...
eMarketer saw online advertising growing from $24.5 billion in 2008 to $28.5 billion in 2009. eMarketer benchmarks its online ad spending projections against quarterly reports by the Interactive Advertising Bureau (IAB), which uses PricewaterhouseCoopers (PwC) ...
Online advertising spending up 15% so far
The US market may be weakening, but according to the latest research by Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers, online advertising is continuing to grow with more and more people marketing online. The first six ...
The US market may be weakening, but according to the latest research by Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers, online advertising is continuing to grow with more and more people marketing online. The first six ...
New email best practices from IAB
The Interactive Advertising Bureau (IAB) has issued their latest "Email Data Management Best Practices"; the new best practices are intended to help online marketers get the most from their email campaigns by helping them ensure ...
Video Ads CPM
While the CPM pricing model is the method marketers use the most to buy video advertising, it is necessary to discuss it with a few caveats:
Advertisers rarely reveal exactly what they pay for ads, and ...
The rise of Online Ad Networks
A new research from comScore Media Metrix showed that Google, viewed by 70% of US Internet users, was just ninth on the list of top ad-supported media properties and ad networks in July 2008 in ...
Top Advertisers Shifted $1 Billion to the Web
The top 100 advertisers in the U.S., who represent 41 percent of total advertising spending, shifted about $1 billion last year from TV and newspapers to the Web. An analysis from Ad Age shows that ...
