Click Forensics: Botnet click fraud on the increase

Botnets aren't slowing down. That is the indication from the latest Click Forensics report in which researchers found that click fraud by botnets increased 10% in Q3 2008. Currently, about 27% of click fraud is attributed to botnets.

Popularity or Income? Two Sites Fight It Out SAN FRANCISCO — In the aftermath of the dot-com bust, many chastened venture capitalists pledged never again to finance an idea scribbled on a cocktail napkin with no viable business model. Too many poorly conceived companies like Pets.com and Webvan had flamed out. The new breed of Internet start-ups needed to have a clear path to profitability.

Google earnings: Report Google just released third quarter earnings. It reported revenues of $5.4 billion (about $4 billion after traffic acquisition costs are taken out, which is what Wall Street looks at) and profits of $1.3 billion. The $4 billion in revenues is right around what investors were expecting, and non-GAAP net income of $4.92 a share was well above the $4.79 consensus. Better control over costs contributed significantly to the upside surprise.

Google loses 60% of its employee stock value. Only eight days ago Google’s shares were trading at $411 and three months ago they were above $450. In that time, a lot of paper wealth has disappeared and along with it incentive for many ...

Pay per click Advertising: Microsoft pays you to search! OK, did you see this? Microsoft is going to pay you to use its search engine. Until the end of the year, you’ll get points every time you use Microsoft’s Live.com service. Pile up enough of ...

Google Turns On Text Ads In Google Maps With Google’s stock down $100 in the past two weeks, the company all of a sudden isn’t so shy about pulling every advertising lever it can reach.

'Game on' for Google AdSense When you consider that around 25% of Internet users, over 200 million people, play online games, it's no surprise that Google has decided to move AdSense into the in-game advertising market.

Google Trends oriented content? Google Trends, which shows you the hot search queries on Google at any given time, is more than two years old now (this year they added website/domain tracking as well). PR professionals and brand managers ...

Google Adsense: In Game Advertising Advertisers can now place AdSense ads within the content of online, flash-based, games, announced Google earlier this week, finally catching up to Microsoft and Yahoo. Users of AdSense for Games, currently in beta, will be able ...

Google Health: Is google violate our personal privacy? (again) Google's intention was to create "a repository or a platform for users to store their medical records online." They've made APIs publicly available for developers "to come forward and develop services on." Essentially then, if ...