Articles tagged with: emarketer
Will advertisers adapt to VOD?
VOD would seem well-positioned to capture a rising share of ad spending, but the way consumers use it may limit its potential as an ad medium.
Privacy issues as more people get online
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Google Search Ads Rile Its Big Customers
As Google Inc. pushes to sell ads crucial to its revenue growth, some of its largest advertisers are growing angry with the way the company oversees its sponsored searches
MySpace De-Clutters, Clearing Room for Big Ads
MySpace is getting a renovation this week as it seeks to build advertising revenue and provide a simplified experience to consumers. Famous for its busy, flashing pages, the social networking site is going for ...
Targeting Tactics Used to Raise ROI
Niche marketers may have a harder time targeting their audiences, but at least it doesn't cost as much as mass campaigns.
Are Political Ad Dollars Going Online?
Politicians may be raising millions online, but they are still spending most of it on TV.
This year's national and local elections are generating record levels of advertising spending.
eMarketer estimates online advertising from political campaigns and ...
Younger Users Still Spend More Time Online
The gap between time spent online and watching TV is closing. Adult consumers in the US still spend more time in front of televisions than they do online, according to a recently released survey sponsored by ...
