Online Ad Spending Will Keep Growing eMarketer saw online advertising growing from $24.5 billion in 2008 to $28.5 billion in 2009. eMarketer benchmarks its online ad spending projections against quarterly reports by the Interactive Advertising Bureau (IAB), which uses PricewaterhouseCoopers (PwC) ...

Email marketing: How do you compare? A recent article by Ignite provides an interesting overview, gleaned from a new report from eMarketer, of the email marketing operations and metrics of online retailers in the U.S. Have you ever wondered how you compare to other online retailers when it comes to the size of your lists, your click-through rates or even your conversions? Wonder no more.

Online Video Trends: Present & Future eMarketer CEO Geoff Ramsey spoke about the future of online video recently at IAB MIXX. He said that in the near- and midterm, television and online video models will merge, both in content and ads. ...

Online Customers demand more from Online Shopping Increasingly, online consumers want more from the online shopping experience. They expect retail Websites to provide powerful search and navigation, quality product information, simple checkout and cross-channel shopping options—at a minimum. After last year’s holiday ...

Social Networks: Trends Facebook talks a lot about the "social graph." It is basically the network of connections between people, which changes and is amplified based on contributions that various people make to the network. The social graph matters ...

Video Advertising Spending: Beyond Expectations If eMarketer’s original estimate of $1.3 billion for video advertising spending in 2008 appears to have been off the mark, the question is more a change of methodology than of perspective. That is, the basis ...

Search Beats Display Ad Spending in the UK As Yahoo! tries to assert itself globally against Google, it rebranded its advertising network this week, which it says reaches 80% of Web users in the UK and Ireland. Search will be more and more ...

Advertisers are spending more on Podcasts Nearly one out of five (19%) Internet users in the US say they have downloaded a podcast, according to the Pew Internet & American Life Project. Pew's researchers said that was up from 12% in ...

Europe leads in online music downloads Europe’s mobile music scene is more advanced than that in the US. Germany, France, Italy, Spain and the UK are reporting sharp growth. BITKOM and GfK Panel Services reported that 5.2 million full-track songs were ...

Mobile Music better marketing tool than retail sales channel The music industry is learning a hard lesson: The mobile platform works better as a marketing and customer relationship tool than it does as a retail sales channel. "Bands and artists are increasingly using mobile ...

Mobile Advertising in Japan is rising Even in Japan, where speedy multimedia handsets are the norm, many advertisers are not interested in using mobile in their campaigns. That is one of the findings of a June 2008 study by the Nikkei ...

Worldwide online ad spending will reach $65.2B in 2008 Several recent worldwide online ad spending projections indicate that the medium still has a lot of room for growth. Worldwide online ad spending will reach $65.2 billion in 2008, according to IDC's "Digital Marketplace Model ...