Google earnings: Report Google just released third quarter earnings. It reported revenues of $5.4 billion (about $4 billion after traffic acquisition costs are taken out, which is what Wall Street looks at) and profits of $1.3 billion. The $4 billion in revenues is right around what investors were expecting, and non-GAAP net income of $4.92 a share was well above the $4.79 consensus. Better control over costs contributed significantly to the upside surprise.

Google loses 60% of its employee stock value. var options = new Array(); options['affiliate'] = 'side'; options['width'] = '240'; ...

Online advertising spending up 15% so far The US market may be weakening, but according to the latest research by Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers, online advertising is continuing to grow with more and more people marketing online. The first six ...

U.S. Internet advertising spend up 8% U.S. Internet display advertising expenditure rose by 8% during the first half of 2008, the second largest growth category year on year. National syndicated television increased 10.2%. But, overall U.S. ad spending for the first half ...

Paid search 'offers best returns in slowing economy' Pay-per-click (PPC) strategies may be the best way for businesses to keep up their marketing efforts without risking more of their budgets than they need to, it has been suggested. The Internet Advertising Bureau's Jack ...

Facebook Social Media and Buddy Media partnership Socialmedia.com, the largest standalone ad network on the Facebook Platform, and Buddy Media, a leading creator of Facebook applications for brands, are today announcing a partnership that will allow brands to execute social media ...

New facebook layout online The Facebook redesign is officially launching tonight, though it’s not exactly clear to exactly how many users yet. You can try accessing the new home page at www.new.facebook.com. So far, users from several networks have ...

Online advertising starts to decline Online ad spending seemed to be the only advertising spending that was remaining at a steady pace. This is true no longer.

Will advertisers adapt to VOD? VOD would seem well-positioned to capture a rising share of ad spending, but the way consumers use it may limit its potential as an ad medium.

Young Adults Influenced by Mobile Ads Only 6.9% of adults surveyed said that video on mobile phones influenced them to purchase electronics

Portals will net 21.7% growth in 2008 Google’s strong financial results for Q1 2008—including a 33% growth in net US advertising revenues—set the bar for the online advertising industry. This reported revenue growth validates eMarketer’s recent projections that the Big Four Internet ...