Articles tagged with: consumers
Google earnings: Report
Google just released third quarter earnings. It reported revenues of $5.4 billion (about $4 billion after traffic acquisition costs are taken out, which is what Wall Street looks at) and profits of $1.3 billion. The $4 billion in revenues is right around what investors were expecting, and non-GAAP net income of $4.92 a share was well above the $4.79 consensus. Better control over costs contributed significantly to the upside surprise.
Google just released third quarter earnings. It reported revenues of $5.4 billion (about $4 billion after traffic acquisition costs are taken out, which is what Wall Street looks at) and profits of $1.3 billion. The $4 billion in revenues is right around what investors were expecting, and non-GAAP net income of $4.92 a share was well above the $4.79 consensus. Better control over costs contributed significantly to the upside surprise.
A Pop-Up Ad That’s Less Annoying
In 2003, during the golden age of pop-up ads, the advertising research firm Dynamic Logic asked hundreds of people about over-content advertisements: ads that pop up from a Web page, lurk behind it or hover translucently over it like tiny digital storm clouds. Nearly a third of respondents said that such advertisements were “never appropriate.”
In 2003, during the golden age of pop-up ads, the advertising research firm Dynamic Logic asked hundreds of people about over-content advertisements: ads that pop up from a Web page, lurk behind it or hover translucently over it like tiny digital storm clouds. Nearly a third of respondents said that such advertisements were “never appropriate.”
What Do Shoppers Research on the Web?
A growing body of market research shows the rising impact of Internet research on store spending. Many consumers prefer to shop for high-touch and expensive products in stores where they can feel items and talk in person with a sales associate.
A growing body of market research shows the rising impact of Internet research on store spending. Many consumers prefer to shop for high-touch and expensive products in stores where they can feel items and talk in person with a sales associate.
Bank turmoil fuels phishing boom
Hi-tech fraudsters are taking advantage of the global financial turmoil, say governments and security experts.
Reasons To Target Long-Tail Keywords!
Long Tail keywords are those 3 and 4-keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking ...
Long Tail keywords are those 3 and 4-keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking ...
Affiliate marketers may use adware technologies
Are your affiliates really doing their job? According to a recent report from Ben Edelman, an adware researcher and Harvard Assistant Professor, they may not be. Ben found that some affiliate marketers are deceptively using ...
Are your affiliates really doing their job? According to a recent report from Ben Edelman, an adware researcher and Harvard Assistant Professor, they may not be. Ben found that some affiliate marketers are deceptively using ...
Google Chrome Browser: Attracts 2M U.S. Visitors During First Week
Nielsen Online, reported that between Sept. 1 and Sept. 7, 2008, more than 1.9 million unique visitors in the U.S., 73 percent of them male, visited the “Thank You” page associated with Google Chrome, Google’s ...
Nielsen Online, reported that between Sept. 1 and Sept. 7, 2008, more than 1.9 million unique visitors in the U.S., 73 percent of them male, visited the “Thank You” page associated with Google Chrome, Google’s ...
Mobile Marketing: SMS vs Voice
The average U.S. mobile phone subscriber now sends and receives more text messages than voice calls, finds Nielsen Mobile in recent research, with a typical U.S. teen sending and receiving over 1,700 text messages every ...
The average U.S. mobile phone subscriber now sends and receives more text messages than voice calls, finds Nielsen Mobile in recent research, with a typical U.S. teen sending and receiving over 1,700 text messages every ...
U.S. Internet advertising spend up 8%
U.S. Internet display advertising expenditure rose by 8% during the first half of 2008, the second largest growth category year on year. National syndicated television increased 10.2%.
But, overall U.S. ad spending for the first half ...
U.S. Internet display advertising expenditure rose by 8% during the first half of 2008, the second largest growth category year on year. National syndicated television increased 10.2%.
But, overall U.S. ad spending for the first half ...
MySpace launches ad platform
Controlling your social network advertising may get simpler with the addition of MySpace's self-service ad platform, launched in public beta this week. The platform is available for use by individuals and companies to promote themselves ...
Controlling your social network advertising may get simpler with the addition of MySpace's self-service ad platform, launched in public beta this week. The platform is available for use by individuals and companies to promote themselves ...
Social Networks: Trends
Facebook talks a lot about the "social graph." It is basically the network of connections between people, which changes and is amplified based on contributions that various people make to the network.
The social graph matters ...
Facebook talks a lot about the "social graph." It is basically the network of connections between people, which changes and is amplified based on contributions that various people make to the network.
The social graph matters ...
New email best practices from IAB
The Interactive Advertising Bureau (IAB) has issued their latest "Email Data Management Best Practices"; the new best practices are intended to help online marketers get the most from their email campaigns by helping them ensure ...
