Articles tagged with: advertisements
A Pop-Up Ad That’s Less Annoying
In 2003, during the golden age of pop-up ads, the advertising research firm Dynamic Logic asked hundreds of people about over-content advertisements: ads that pop up from a Web page, lurk behind it or hover translucently over it like tiny digital storm clouds. Nearly a third of respondents said that such advertisements were “never appropriate.”
In 2003, during the golden age of pop-up ads, the advertising research firm Dynamic Logic asked hundreds of people about over-content advertisements: ads that pop up from a Web page, lurk behind it or hover translucently over it like tiny digital storm clouds. Nearly a third of respondents said that such advertisements were “never appropriate.”
Engaged online video viewers not averse to advertising
For an increasing number of people, online video viewing isn't a fad, it's a habit and marketers should be looking to online video advertising to reach engaged and influential audiences, according to recent Forrester Research findings for Veoh Networks.
For an increasing number of people, online video viewing isn't a fad, it's a habit and marketers should be looking to online video advertising to reach engaged and influential audiences, according to recent Forrester Research findings for Veoh Networks.
MI6 searches for spies on Facebook
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Search Monopoly: Why we can't afford it
Yahoo (YHOO) and Google (GOOG) aren’t holding anything back in their effort to win our hearts minds in the search marketing war. Or rather, Yahoo’s surrender in that war as they prepare to include Google ...
Yahoo (YHOO) and Google (GOOG) aren’t holding anything back in their effort to win our hearts minds in the search marketing war. Or rather, Yahoo’s surrender in that war as they prepare to include Google ...
U.S. Internet advertising spend up 8%
U.S. Internet display advertising expenditure rose by 8% during the first half of 2008, the second largest growth category year on year. National syndicated television increased 10.2%.
But, overall U.S. ad spending for the first half ...
U.S. Internet display advertising expenditure rose by 8% during the first half of 2008, the second largest growth category year on year. National syndicated television increased 10.2%.
But, overall U.S. ad spending for the first half ...
Print advertising declines
Total print ads in the U.S. were down 16 percent in the second quarter to $8.8 billion. That makes nine consecutive quarters in which “print revenues have declined at an almost continuously accelerating rate,” notes Alan Mutter ...
Online advertising slows as privacy issues are rising
It sounded like a winning proposition -- free money -- for Internet access providers.By tracking their subscribers' personal Web surfing habits, they could help deliver ads targeted to the consumers' interests, and claim a share ...
June's Top U.S. Online Advertisers and Ad Publishers
Fox Interactive Media, which owns MySpace.com (and is owned by News Corp. (NWS )), ranked as the top display ad publisher with 15.9% of all display ads viewed in June, and Microsoft was the top ...
eBay launches international advertising division
Advertisers are increasingly attracted to advertising on eBay and eBay is increasingly happy to accommodate them, much to the chagrin of some of its sellers.To this end, the auction site is setting up an International ...
Text Messages more efficient in Mobile Advertising
Mobile advertising has been the next big thing for a while now. But although text messaging is popular among young adults, the 160-character format has yet to become a mass influencer. Still, consumers who respond ...
How to make brand "friends" ?
That human dynamic is the root of brand loyalty as well. Our "relationships" with brands share some of the same characteristics.
App Developers: Facebook layout difficult to navigate
Facebook unveiled a new layout, sporting fresh profile pages designed to help members better organize their social lives. But the redesign is drawing complaints from users who say the new site is difficult to navigate ...
