Advtise Blog - Pay Per Click » Google + Yahoo = Antitrust?

Google + Yahoo = Antitrust?

Submitted by admin on Friday, 4 July 2008No Comment

Justice Department’s antitrust division has begun issuing civil subpoenas as it probes further into whether a planned Google-Yahoo partnership in search advertising is anticompetitive, a person close to a company that received a subpoena confirmed on Wednesday.

The subpoenas are being issued not only to Google and Yahoo, but also to Microsoft, an Internet search rival, and other companies including advertisers and media companies, said the person, who asked not to be identified because he was not authorized to speak.

News of the subpoenas, known as Civil Investigative Demands, or CIDs, was first reported Wednesday in The Washington Post.

Google and Yahoo have been talking to Justice officials since they announced the search ad partnership in May, and voluntarily agreed to delay starting the partnership for three and half months to give the government time to review the deal. Under the pact, Yahoo, the No. 2 in Internet search, would farm out some of its search advertising to Google, the dominant No.1 in search.

A Google spokesman said the company is “confident that the arrangement is beneficial to competition.” He declined to say whether Google had recently received a subpoena, but observed that the “review process is continuing exactly as we expected.”

Tags: advertiser, advertisers, advertising, antitrust division, cids, decline, google, government time, internet, internet search, justice department, justice officials, media, microsoft, official, pact, partnership, personality, personalization, plans, probes, search, search advertising, spokesman, subpoena, washington post, yahoo

Google + Yahoo = Antitrust?

Leave your response!

Pay Per Click News »

Facebook IM Spam Popping Up

Tips and Tricks »

Internet marketing strategies

Similar News:

Recent Posts

Visit:

Tag Cloud

Random Posts

Most Commented

Most Popular